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University Library of Southern Denmark - LibGuides

Company and Market Information: Market Reports / Industry Reports

How to estimate the market size

This video produced by EAAA explains in a very good way how to estimate the market size - or how to quantify a product - on the Danish market using Statistics Denmark's Statbank:

Sales turnover by industry

You can find the "turnover" of an industry in Denmark in Use the table  FIKS44. "Sales total" express the "turnover". You can change to English on the right in the top menu.

What is an industry report?

An industry report is a comprehensive account of a particular industry, describing e.g. the competitive environment. In addition, data on the industry’s size, market segmentation, and future prospects can be found.

DON’T FORGET the various industry associations, employers’ federations, non-governmental organizations, purchasing associations and trade unions.

Access to industry reports and surveys

Passport and Marketline are the most important databases for finding information on industries in Denmark and abroad.

Passport - World-wide    
Euromonitor’s international market reports on companies, industries and geographies. The focus is FMCG - Fast Moving Consumer Goods. The database also contains valuable statistics on e.g. market size, brand share and company share, and consumer profile analysis, including trends and lifestyles. Very often you also find In Depth information on a country including the operating environment - in terms of economic growth, the business environment, demographic trends and the income and spending priorities of the population.

MarketLine - World-wide     
International markets reports. Access to SWOT, Five forces and PESTLE analysis for all major companies, industries and geographies. For all companies you get a descriptions of organizations and operations, histories, management biographies, industry affiliations and products, main competitors, as well as financial data and analysis.

Statista - World-wide NEW
​A statistics portal that provides statistics and reports on a wide range of topics such as media and advertising, internet, groceries and convenience goods, retail and trade, sports and recreation, technology and telecommunications, transport and tourism.
According to Statista’s own information, there are statistics about more than 80,000 items from over 22.500 different sources. Statista’s geographical coverage is worldwide. Besides there are access to reports and analysis, consumer and market surveys and forecasts.

Industrial classification codes – official nomenclature

Industrial classification codes, initially created to classify economic activities, are normally used in official registers, company databases etc. They were originally developed at national levels, but have gradually been harmonised at the international level.

In Denmark, the official industrial classification code is known as DB, Dansk Branchekode (Danish industial classification code). The present industrial classification code is DB07 (the 2007 edition of the Danish industrial classification code). The industrial classification code is developed in close collaboration with the EU and is a six-digit number, of which the first 4 digits are identical to the EU NACE industrial classification code. The present industrial classification code is NACE ver. 2. The industrial classification codes are revised about once every five years. For example, the DB industrial classification code for manufacture of cocoa, chocolate and sugar confectionery is 10.82.00, while the corresponding NACE industrial classification code is 10.82.

ISIC, International Standard Industrial Classification of All Economic Activities, is the UN version of an industrial classification code. The two first digits of ISIC are identical to the first two digits of the EU NACE and the Danish DB.

In the USA, the SIC code (Standard Industrial Classification) was originally used, but now a common North American NAICS code is in use in the USA, Canada, and Mexico. The SIC code can still be used in several company databases.

Intro videos


University Library of Southern Denmark
Odense | Esbjerg | Kolding | Slagelse | Sønderborg
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